I directed the Artman Baby 3D animated commercial, created to showcase a baby car seat. As director, I guided the visual storytelling and overall creative direction, shaping how the product was presented through shot composition, camera movement, and pacing.
I also handled lighting and rendering, using light, shadow, and reflections to emphasize the car seat’s form, materials, and details. Combining these roles allowed me to carry a consistent visual direction through to the final rendered shots, balancing clear product presentation with an engaging commercial style.